Personal Branding Part 5: Promoting Your Brand

Personal Branding Part 5: Promoting Your Brand

Welcome to the fifth and final installment of my series on personal branding. Today, we dive into the art of promoting your brand.  How do you feel about “self-promotion?” If you’re like me, the idea of self-promotion can feel somewhat uncomfortable and disingenuous....
Personal Branding Part 4: Creating Your Brand Statement

Personal Branding Part 4: Creating Your Brand Statement

I hope you’ve been enjoying this series on personal branding. In part 4 of this 5-part series, we will focus on creating your brand and developing your brand statement. Guess what? We’re not starting from scratch. You already have a personal brand, whether you realize...
Personal Branding Part 2: Why Your Brand is Important

Personal Branding Part 2: Why Your Brand is Important

You already have a personal brand, whether you realize it or not. Why should you care about this? I can think of a few reasons: Influence: Cultivating influence is key if you want to make an impact and have your voice heard. Building and sustaining influence requires...
Personal Branding Part 1: Everything Sends a Message

Personal Branding Part 1: Everything Sends a Message

One of my favorite college classes was a senior-level project-based program where we designed educational exhibits for nature centers.  (By the way, my first career was in forestry, but that’s a story for another day.) In that program, our professor relentlessly...